DocumentaryOrganisation nameDate
Lead story: documentary feature title
Standfirst for the lead story. Two or three lines describing the organisation, the issue it works on, and what the film found.
View StoryPhotograph · Ari Gardinier · Unsplash
Hulul Media
Humanizing Data.
We transform complex data and information into human stories that help people understand what is happening and why it matters.
Plate 00
A community gathered under baobab trees on open ground beneath a heavy storm sky.
Pieter Bouwer · Unsplash
Edition 01
BeginOur Purpose
We tell the stories of organisations and people working to improve themselves, the environment and society.
We use data, research and creative media to show what they are doing, why it matters and the difference it makes. Hulul is a media and storytelling company: the work begins with information, not with a brand.
- I
To improve self.
Information that changes how a person understands their own circumstances, and what they can do about them.
- II
To improve the environment.
The climate, biodiversity and waste work already happening, documented so that it can be seen, understood and supported.
- III
To improve society.
The organisations and people doing the difficult, unglamorous work of making things better for other people.
What We Do
Eight ways a body of research becomes something a person will actually read.
- 01
Storytelling & Content Creation
The core practice. We take a dataset, a report or a body of field research and find the human account inside it.
- 02
Documentaries
Long-form film following the people and organisations doing the work, filmed where the work happens.
- 03
Feature Stories
Written features that carry the evidence and the people together, built for publication.
- 04
Social Media Campaigns
Findings cut for the platforms people actually meet them on, without losing what the findings say.
- 05
Short Films & Visual Narratives
Short-form visual storytelling for organisations that need one idea understood quickly.
- 06
Advocacy & Awareness
Campaign work built to move an audience from understanding an issue to acting on it.
- 07
Impact Stories
Accounts of what changed, told through the people it changed things for, with the evidence attached.
- 08
Media Production & Branding
The production craft around all of it: direction, photography, edit, design and identity.
First Initiative
The Sustainability Chronicles
We document organisations and people working on environmental issues: climate change, biodiversity, waste management and the problems that sit underneath them.
The initiative uses data, interviews, photography, video and storytelling to show what these organisations are doing, the problems they are addressing, and the results of their work.
- Show the work.
- Tell the story.
- Help people understand.
Our Work
Completed and ongoing stories.
Every entry below is a placeholder. Anything carrying a dashed rule is awaiting real material.
DataOrganisation nameDate
Second story: data investigation title
Standfirst describing what the dataset showed and who it was about.
View StoryPhotograph · Eyoel Kahssay · Unsplash
StoriesOrganisation nameDate
Third story: photo essay title
Standfirst for the photo essay.
View StoryPhotograph · Random Institute · Unsplash
FilmOrganisation nameDate
Fourth story: short film title
Standfirst for the short film.
View StoryPhotograph · Wietse Jongsma · Unsplash
CampaignsOrganisation nameDate
Fifth story: interview title
Standfirst for the interview.
View StoryPhotograph · David Geneugelijk · Unsplash
How We Work
Four steps, in the same order, every time.
- 01
Find the information.
Understand the data, the organisation and the issue before anything is written or filmed.
- 02
Find the story.
Identify the people, the work and the ideas behind the information.
- 03
Tell the story.
Use the right combination of writing, visuals, video, data and other media, chosen for the story rather than the format.
- 04
Help people understand.
Make the information clear enough for people to connect with it and act on it.
Journal
Long-form articles, interviews, poetry and visual stories.
Contact
Have a story worth telling? Let’s tell it.
Tell us about the organisation, the issue and the information you already hold. We will tell you what we think the story is.
Enquiries
hello@hululmedia.comThe full enquiry form, with project type, timeline, budget and file upload, lives on the Contact page.